Associate Marketing Manager - Library
Associate Marketing Manger - Library
New York, Boca Raton
New York, Boca Raton
Taylor and Francis seeks a creative and results-driven Associate Marketing Manager. The purpose of this role is to support the US library team in content marketing activities to drive awareness of our digital product portfolio as well as the management of the US team’s presence at library conferences to maximize our opportunities with new and existing customers. The AMM is responsible for the planning, development, and execution of related content marketing / conference strategies as well as the provision of marketing intelligence (though reporting and analysis) in regards to designated assignments, product portfolio, and channel. The role is additionally responsible for managing and monitoring budgets, developing creative collateral to be disseminated cross-departmentally, and ensuring targets and development goals are achieved.
Create, and support, content marketing plans - ensuring that content pieces are created to deadline by working with in-house designers and other team members
Develop conference marketing and branding plans in collaboration with regional marketing managers
Manage the budget for US library conferences – analyzing, forecasting, and recording spend accurately
Delegate activities among team as necessary to ensure tasks are completed in a timely fashion and to agreed benchmarks
Undertake and support market research, implementing new strategies and ideas for conferences and industry events
Work with library marketing team in creating marketing collateral and developing web presence in support of sales activities, conferences, internal presentations or campaigns as required
Knowledge and Qualifications
The ideal candidate will have:
Prior experience in a creative marketing role
Content marketing experience (Social media, blogs, print materials, etc.) and proven ability to facilitate the production of creative collateral
Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point), web/cloud based databases, CMS, and email creation platforms
Digital Marketing Experience – online advertising, emails, social media, etc.
Preferred Experience: Canva, Photoshop, Salesforce Marketing Cloud
Skills and Behaviors Required
Excellent grammar and spelling; Editing / copywriting skills
High level of creativity
Critical and analytical ability
Results driven; Commercial and customer focus
Excellent team player and relationship building abilities
Excellent time management and organization skills and ability to meet deadlines
Ability to multi-task with good project management skills
Bachelor’s degree or equivalent experience
The specific statements shown in each section of this description are not intended to be all-inclusive. They represent typical elements and criteria necessary to successfully perform the job. DFWP/EOE
The Company - Taylor & Francis Group an Informa Business
Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.
Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realise their individual potential.
To find out more about our business and the great career opportunities please go to our Careers Site: ****Taylor & Francis is committed to equal employment opportunity for all employees and applicants for employment without regard to age, color, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.